About

At APX, we believe life is meant to be lived in motion. Founded by athletes, for athletes, APX sunglasses are made to perform and priced for all.

Born on beaches, built on mountains, and tested in the heart-pounding pulse of a life well lived, APX was created by athletes, for athletes — the ones who chase sunrises, crash the net, surf breaks, reach finish lines, and thrive on unforgettable moments.

APX stands for "apex" — the peak, the summit, the highest point. But to us, it’s not just about the top. It’s about the climb, the hustle, the commitment, and the wild ride along the way. That’s why our slogan is Live. Life. Now. Because we believe in saying yes to adventure, pushing limits, and squeezing every last drop out of today.

We design performance sunglasses that don’t just look good — they’re built to move. With high-quality lenses, durable frames, and fit-for-anything comfort, APX delivers the same elite-level specs as the big-name brands, without the ridiculous price tag. Because we get it — you’d rather spend your money on plane tickets, gear, and memories than overpriced shades.

Our people are bold and active, but know how to relax and enjoy the simple pleasures of life. Whether you’re surfing, sprinting, or just soaking up the sun, APX is your go-anywhere, do-anything, never-hold-you-back gear.

So grab your shades and Live. Life. Now. This is the view from the top — and it’s just the beginning.